Online merchandising with Clever Selling

Increase sales from the web site

Helping online retailers to grow turnover and profitability, the Maginus Clever Selling module uses online merchandising to increase basket size by promoting the right products to the right person. In essence, online merchandising is the ‘perfect shop assistant’; able to judge what each customer would most prefer and are most likely to buy. By learning what customers have bought, analyzing what products they’ve looked at and what search criteria they’ve used, it suggests complementary offers based on these elements. Maintaining competitive advantage in a crowded marketplace, online merchandising helps retailers to understand both customers and their spending.

Better customer experience

Enabling retailers to maximize the Average Order Value (AOV) of each transaction, the Maginus Clever Selling module uses online merchandising for both cross-selling and up-selling. Suggesting other products the customer may be interested in whenever a product is viewed or an order is placed, it delivers a complete online merchandising pitch that does not impose upon the overall shopping experience.

Different buying habits

Different products are bought at different times of the day and shopping habits in the week are not necessarily the same as at weekend. So the Maginus Clever Selling module offers alternatives through online merchandising at those times. For example, for a customer buying black trousers at the weekend, the online merchandising will present different products – possibly casual clothing – than on a weekday.

Find out more about Maginus eCommerce Solutions, how customers such as Cath Kidston, Calendar Club and Traidcraft benefit from Maginus Multi Channel Solutions.