Offering different Delivery options
Keeping customers
Improvements in customer service, and ultimately increased orders, can be significant for retailers offering different delivery options. Yet recent research shows that a third of retailers still offer just one delivery choice. There is widespread dependence on third party carriers, which is where many retailers lose control of the process and where many consumers lose confidence and go elsewhere.
Multiple carriers
Different carriers have different skill sets; some are predominantly B2B or B2C, others offer weekend or out-of-hours deliveries. A multiple carrier strategy facilitates different delivery options, e.g. specified day/time, delivery of one order to multiple addresses, collection in-store or at a trade counter. Offering different delivery options really helps to differentiate the business from competitors.
Versatile systems
Handling different delivery options can be a challenge with some eCommerce and back office systems, but good systems enable certain carriers to be set up against certain delivery criteria and automatically create the necessary carrier documentation and despatch instructions to the warehouse. And with a good system it should still be possible to handle order tracking, even with different delivery options.
Find out more about Maginus eCommerce Solutions, how customers such as Cath Kidston, Calendar Club and Traidcraft benefit from Maginus Multi Channel Solutions.