Real time access to stock availability

Avoiding problems

It’s better to lose one purchase than to lose a customer altogether and accurate stock information can protect customer confidence. Unfortunately, many customers find exactly the product they want on a website, only to discover that it isn’t in stock - often at the payment stage - or worse still by email afterwards. Yet this can be prevented by providing real time access to accurate stock information.

Alternative choices

Accurate stock information enables the online retailer to take decisions to avoid disappointing the customer: by removing out of stock products from the site (although that has implications for SEO); by showing that a product isn’t in stock but providing expected availability dates; by offering alternatives or simply letting the customer see exactly how many are in stock accurate stock information is the key.

Happier customers

The challenge for the online retailer is to integrate the website with the back office systems, so accurate stock information enables these options to be offered. After all, the chances are that the customer will opt to wait, or choose a different product. And even if non-availability means missing out on that one sale, accurate stock information will ease customer frustration without destroying their confidence.

Find out more about Maginus eCommerce Solutions, how customers such as Cath Kidston, Calendar Club and Traidcraft benefit from Maginus Multi Channel Solutions.