Maximising visitors

Which way to grow?

Maximising website visitors is crucial for any online retailer, yet this can only be done by increasing new visitor numbers or encouraging existing customers to visit more frequently. Since most online customer journeys for new visitors begin at a search engine, understanding and exploiting these for maximizing website visitors is critical. On the other hand, maximising website visitors by encouraging customers to return more frequently is another typical goal but how is this to be achieved?

Increasing new visitors

New visitor numbers can be increased both by ‘organic’ or natural Search Engine Optimisation (SEO) and by Pay-Per-Click (PPC) advertising and affiliate schemes, both of which are ideal for maximizing website visitors. With SEO, the challenge for maximizing website visitors is to find key words customers are searching for and use these to drive relevant website pages higher up the search engine page rankings. Maximising website visitors through PPC schemes can be easy to set up and the costs are straightforward to control, yet managing them can be time consuming and many other companies are vying for the same ad space. So what is the best way forward?

Encouraging existing customers

Since it can cost seven times more to create a new customer than it does to service an existing one, maximizing website visitors by building customer loyalty through the provision of great service has an obvious effect on the bottom line. It’s common sense to try maximizing website visitors by ensuring that customers are loyal and keep coming back, but why is it that IMRG research has found that 22% of consumers are not completely satisfied with the level of service they receive from online retailers?

Find out more about Maginus eCommerce Solutions, how customers such as Cath Kidston, Calendar Club and Traidcraft benefit from Maginus Multi Channel Solutions.