eCommerce

For many delivering significant growth despite the recent economic downturn, the online channel is the only area of business that is thriving for many retailers and B2B distributors, which is why it is so important that the eCommerce system is effective. This requires a website that continues to attract more visitors to the site, maximises average order value and reduces the number of visitors who leave without buying.

Delivering excellent customer service is the key to any eCommerce system, because it’s clear that website visitors are getting ever more demanding and expect excellent service online. This means that the eCommerce system must deliver the ability to view products from different angles, to show customers where their order is in the system, or let them see feedback from other customers.

The eCommerce system market is still relatively young and is changing so quickly that many businesses need to change their web site every 2 -3 years because their eCommerce system doesn’t allow them to make the changes they need to keep ahead in this constantly changing environment. This is quite unlike the more mature markets of back office solutions, POS etc., where companies tend to change systems every 7 - 10 years. In today’s competitive environment, it’s clear that the answer lies in the use of a more agile, more flexible and more scalable eCommerce system.

Find out more about Maginus eCommerce Solutions, how customers such as Cath Kidston, Calendar Club and Traidcraft benefit from Maginus Multi Channel Solutions.