Maximise sales and profitability

Tools to drive revenue

Enabling retailers to maximise sales and profitability by means of more effective selling through multiple channels, Maginus Multi Channel Commerce (MCC) solutions provide a series of integrated sales, marketing and CRM tools that drive revenue. Staff can use these tools to provide a fast, professional, informed service through every channel to maximise sales and profitability whilst increasing customer retention and lifetime customer value. At the same time, Maginus MCC can manage complex product portfolios, pricing, loyalty programmes, bonus schemes and promotions and sell in multiple currencies and languages, all within the same end-to-end system to maximise sales and profitability.

Managing campaigns, offers and promotions

Maginus MCC provides in-depth marketing capabilities and a single point of control for campaigns, mailshots and promotions across multiple catalogues to maximise sales and profitability. Campaigns can be quickly designed and implemented to respond to market opportunities and provide clear, concise screens for telesales staff to work through whether they’re collecting marketing information, taking orders or both. Prompts with appropriate messages for cross-selling and up-selling to further maximise sales and profitability can be built in and make it easy for operators to work on several campaigns at once. Maginus MCC also supports action series marketing; allowing retailers to schedule marketing activies such as direct mail and automatically generate the workflow actions, mailing lists and other information as required to maximise sales and profitability.

Customer loyalty schemes

With the ability to let retailers manage and control vouchers and other customer loyalty schemes in order to maximise sales and profitability, Maginus MCC allows vouchers to be issued either on an ad-hoc basis or as a result of preferred buying behaviour. Furthermore, Maginus MCC can maximise sales and profitability by offering the facility to automate bonus point schemes, so that loyal customers can accumulate bonus points and redeem them against future purchases.

Selling added-value services

In order to maximise sales and profitability by creating a more compelling sales proposition for customers, Maginus MCC can link services with physical products, seamlessly capturing the details required during the sales order process. Maginus MCC can also maximise sales and profitability by being integrated with personalisation, finance and other added-value services.

Media management and metrics

Maginus MCC can maximise sales and profitability by allowing retailers to capture information about marketing campaigns and analyse the results against media and revenue. Media codes can be recorded for multiple types of marketing activity during the ordering process, through any channel, and order revenue analysed against different media in order to hone the marketing efforts to maximise sales and profitability. Helping to focus marketing spend on customers most likely to generate a return, Maginus MCC also helps to maximise sales and profitability by enabling RFM, propensity to spend and other major analyses to be conducted and the results segmented for future marketing activities.

Find out more about Maginus Multi Channel Commerce and how customers such as Cath Kidston, Hawkins Bazaar and Co-op Electrical benefit from Maginus Multi Channel Solutions.