Click & Collect

Spending on average a further 23% on top of their online purchase value, Click and Collect customers collecting in-store typically buy other goods in that store, making a very respectable payback for the retailer who has wisely invested in a Click and Collect system. In addition, enhanced customer loyalty usually results from improved customer service. The reasons behind these benefits are not hard to see.

In today’s complex retailing environment, Click and Collect customers want the advantage of researching online, but don’t want to wait for delivery. Offering a Click & Collect capability gives customers both the benefits of ordering online and the opportunity to collect straight away, which is a win-win situation. However although Click and Collect is a very desirable service to offer, the systems implications can be complex and retailers considering this move need to be cautious.

In particular, retailers contemplating a Click & Collect system should pay attention to three key issues: firstly the website must always know what stock of each item is held in each store; secondly, a selected store must be advised to hold the order for collection; thirdly the channel to which the sale is attributed, whether website where ordered or store where collected, must be decided.

Nevertheless, despite the challenges of Click & Collect it remains one of the most desirable services a multi channel retailer can offer and delivers a very good return on investment.

Find out more about Maginus Multi Channel Commerce and how customers such as Cath Kidston, Hawkins Bazaar and Co-op Electrical benefit from Maginus Multi Channel Solutions.