Retail

Many upwardly mobile Tier 2 retailers are now competing more effectively with very large Tier 1 retailers by successfully deploying agile multi channel software solutions. Providing the responsiveness and flexibility to deliver an exceptional customer experience across stores, web, mobiles, catalogue, mail order and kiosks, a multi channel system effectively creates a more level playing field.

Enabling Tier 2 retailers to offer consumers a very high level of customer service across all sales channels, multi channel software permits the development of web sites that offer outstanding customer service. Moreover, a multi channel system also facilitates web sites that optimise sales and profitability through the use of online techniques such as SEO and multi variate testing.

Multi channel software allows the more flexible Tier 2 retailer to change systems across all channels at the same time. This is a significant advantage over larger competitors who have invested heavily in specialist solutions for each channel. The problem with these is that, unlike a multi channel system, they need to be integrated, which often leads to a lack of consistency across channels.

Overall, it’s clear that a multi channel system can significantly erode the historic competitive advantage which very large Tier 1 retailers have enjoyed. Indeed multi channel software effectively negates the effects of bigger buying muscle, costly and sophisticated IT systems, and big budget marketing departments that have driven their previously more effective advertising and promotions.

Find out more about Maginus Multi Channel Commerce and how customers such as Cath Kidston, Hawkins Bazaar and Co-op Electrical benefit from Maginus Multi Channel Solutions.